Some 20 million surgical and non-surgical cosmetic procedures were performed worldwide in 2014, according to latest figures from the International Society of Aesthetic Plastic Surgery (ISAPS) which has more than 2,700 certified surgeons in 95 countries.
Not a huge surprise that it was women who committed to the knife, needle and beam, with ISAPS reporting more than 17 million cosmetic surgeries globally, representing 86.3 per cent of the total. For non-surgical cosmetic procedures, Botox was top of the list for both men and women.
So what is everyone having done? Breast augmentation has the highest global tally among women, with liposuction second and eyelid reduction (blepharoplasty) the most popular surgery for men.
Cosmetic surgery expert Wendy Lewis, who advises clients worldwide on cosmetic surgical and non-surgical procedures, says: “The internet is the great beauty equaliser for research, but ethnic traits are considered to be beautiful. In South Korea women look to reduce their cheekbones, using Botox to create a slimmer jaw line; in China women use Botox to reduce the circumference of their calves and in Japan nasal implants are still popular.”
UK consultant plastic surgeon Simon Withey adds: “Twenty years ago it seemed there was a strong tendency for patients to request ‘Westernisation’ of features. Now patients are much more likely to identify with someone with similar ethnicity, but whose features they prefer to their own.”
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